Privacy Policy

FarmPro Privacy Policy

Last Updated: 12.27.2022

This Privacy Policy (“Policy”) describes how FarmPro (“FarmPro,” “we,” “us” or “our”) handles personal information that we collect from the Users of our website, mobile app, and services available digitally (collectively, the “Platform”), as well as through our marketing activities and other activities described in this Policy.

This Policy applies to personal information FarmPro collects from users of the Platform, which includes (i) third parties who, individually or though a company, use the Platform to provide agricultural services or products to other Platform users (“FarmPro Service Providers”); (ii) third parties who, individually or through a company, use the Platform to request or receive agricultural services or products from FarmPro Service Providers (“Service Customers”); and (iii) those who provide information to FarmPro in connection with an application to use the Platform, or whose information we otherwise receive in connection with the Platform. All those subject to this Policy are hereinafter referred to as “Users.”

Please read this Policy carefully to understand our practices regarding your personal information and how we will treat it. By using or submitting personal information to the Platform, you are acknowledging and agreeing to this Policy. If you do not agree with this Policy, your choice is to not use or submit information to our Platform. 

1. Information We Collect

We may collect personal information from and about you both directly from you when you provide it to us, and automatically as you navigate through and interact with the Platform. Depending on your use of the Platform, the personal information we collect may include:

• Information that you provide to us (such as your name, date of birth, email address, mailing address, telephone number, login and password details).

• Materials and information that you upload and submit to us.

• Records and copies of your correspondence when you contact us or when you communicate with other Users of our Platform.

• Details of transactions you carry out through our Platform, including payment or banking information.

• Information collected automatically as you navigate through our website, such as usage details, IP addresses, and information collected through cookies, flash cookies, web beacons, and other tracking technologies.

• Verification of insurance coverage.

• Information associated with any licenses that are required for FarmPro Service Providers.

• Log data and device information when you access and use our Platform, including IP address, access dates and times, GPS location, and hardware, device and software information.

• Information related to farming operations of identifiable individuals, including:

  • Field location, boundaries and parameters

  • Soil type and composition

  • Acres

  • Crop protection and other inputs

  • Seed selection

  • Yield

  • GPS/machine location data

  • Speed of harvest and other agricultural services

  • Other location and agronomic data

• Information provided about you from third party Users of our Platform, including information relating to your profile and registration information, references, and reviews.

• Information that is publicly available, such as land records.

2. Use of Information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

• Operate, deliver and improve the Platform.

• Enable you to communicate with other Users.

• Set up and maintain your user account.

• Provide you with information, services, and notifications that you request.

• Allow you to participate in the interactive features on our website.

• Fulfill any other purpose for which you provide the information.

• Customize your experience using the Platform.

• Provide customer service.

• Communicate with you about your transactions, updates, security alerts, account notifications, and other administrative issues in compliance with communications preferences.

• Measure or understand the effectiveness of content.

• Fulfill our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

• Resolve disputes, address complaints, and troubleshoot technical problems.

• Protect our rights or property, or rights or property of others.

• Analyze website and User behavior and prepare aggregated reports.

• Link or combine your personal information with other information we get about your use of our website and from third parties to help understand you and your needs, and provide you with recommendations, better service, and customized marketing.

• To protect against and investigate and deter fraudulent, unauthorized, or illegal activity on the Service.

• To communicate information and offers for products and services, including offers based on your interests, personal and business characteristics and your location; to administer surveys, polls, sweepstakes, contest, loyalty programs and other promotional events; and to provide other information which may be of interest to you. 

• Comply with applicable laws and regulations.

3. Sharing and Disclosure of Information

Information you share

Our website allows you to connect and share your actions, comments, and content with other Users. The information that you provide to be published or displayed on your member profile or on public areas of our website will be posted on a public forum and is public information provided by you at your own risk. Please be mindful of your own privacy needs as you choose what to share and make public. We cannot control the privacy or security of information you choose to make public or share with other Users.

Information we share

We may share aggregated and de-identified data (information that does not identify any individual) with others without restriction.

We may share personal information where you have provided consent, as described at the time of consent.

We may share personal information with our Users as necessary to provide our services, such as by facilitating interactions with other Users and payment processing. For example, we may share your name, email address, mailing address, telephone number, reviews, and recommendations with other Users as needed to facilitate the provision of agricultural services or products.

We may share personal information to comply with our legal obligations, such as to comply with laws and/or respond to lawful requests and legal process.

We may share your information in an emergency. This includes protecting the safety of our employees and agents, our community of Users, or any person.

We may share information with third parties who provide services to us, including payment processors, cloud storage providers, marketing and research partners, vendors that help improve the safety and security of our Platform, consultants, lawyers, accountants and other professional service providers, insurance and financing partners. 

We may share personal information with acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions)involving sale or transfer of all or a part of our business or assets, including in bankruptcy, solvency or similar proceedings.

We may share personal information with third parties with whom we co-sponsor events, with whom we jointly offer products or services, or whose products or services may be of interest to you.

We may also share personal information to protect the rights and property of FarmPro, our customers, and others. This includes enforcing our agreements, policies, and terms of use.

4. Information Choices and Changes

Accessing and updating your personal information

You can view or edit your personal information by accessing your account settings on your profile. For accessing and updating personal information that is not linked to an online account, please contact us via email at contact@farmpro.ag.

Tracking technologies and advertising

You can manage cookie preferences and opt-out of having cookies and other similar collection technologies used by adjusting the settings on your browser or interface. All browsers and interfaces are different, so visit the “help” section of your browser or interface to learn about cookie preferences and other privacy settings that may be available. You can manage how your mobile device and mobile browser share location information, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. If you disable or refuse cookies or restrict your location information, please note that some of the Platform may be inaccessible or not function properly.

Email preferences

You can choose how you receive certain notifications from us by accessing your Account Settings on your profile. You may also opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Do not track

Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide information

We need to collect personal information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

5. Children

The Service is not intended for children under 13 years of age. If we learn that we have collected or received personal information from a child under 13 years of age without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information. If you are a parent or guardian and you believe we have collected personal information about your child in a manner prohibited by law, please contact us at contact@farmpro.ag.

6. Information and Data Security

We employ administrative, technical and physical safeguards that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.

7. Information Retention and Deletion

We keep different kinds of information for different lengths of time, depending on the purposes for which they are processed and the unique circumstances of your situation. We will maintain your personal information as long as necessary for the relevant purpose described in this Policy, including complying with our legal obligations.

8. Changes to Our Policy

We reserve the right to modify this Policy at any time. If we make material changes, we will notify you of the changes through the Service or through other appropriate means, such as email. Any modifications to this Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Policy indicates your acceptance of the modified Policy.

9. Other Sites and Services

The Service may contain links to websites, mobile applications, and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

10. International Data Transfer

FarmPro is headquartered in the United States and we may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

11. Contact Us

To exercise your choices detailed above or ask questions or comment about this Policy and our privacy practices, contact us at: contact@farmpro.ag.